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The Secret Behind Estate Agent Display Systems

17 April 2017

Revealing the secret behind estate agent display systems and how they’re at the heart of our core product range

What is the single most competitive aspect, or to put it another way word or phrase, that’s relevant to our marketing campaigns, "Window Displays”. Why you might ask?

Strictly speaking there is no singular industrial sector which deserves to be credited by having its name used as the standard terminology for referring to a particular display product. In fact it’s somewhat of a misnomer to take products such as window display systems, which let’s face it are broadly used in literally any indoor environment owing to their simple but extremely universal construction, and label them by referring to them using an incorrect product title.

James Charles estate agents wall mounted property display - Using ceiling mounted spotlights

James Charles estate agents wall mounted poster pocket display

One of the most classic examples out there is the phrase "Estate Agent Window Displays”, and we have to confess that we’re guilty of using this phrase ourselves throughout our website in an effort to reach people who are searching for display systems that have become famously known in this manner.

Yes indeed it’s absolutely true that estate agents rely on property advertising solutions such as cable suspended poster pockets probably more than any other industry, but what about letting agents for example, don’t they too deserve equal recognition, and travel agents are yet another example to which we have sold numerous displays to, both window and wall mounted. It doesn’t end there though not by any means, because we've even had one gentleman assemble our cable displays in his stairway which he uses for his family photos. The list is endless which is why we feel it’s necessary to get this message out there so that hopefully nobody will be missing out.

Backlit illuminated poster display pocket - Using electrically powered embedded LED strips

Acrylic light pocket which uses embedded LED strips

Wait! Have we forgotten to mention something? Blimey yes we have, our LED illuminated light pockets. There’s more explaining to do it seems, well not as much as you might think! You see there’s not really any difference between what some people refer to as economy (otherwise thought of as standard) and illuminated window displays, but how so? Simple, they both use pockets which are suspended between cables, and in one system they’re powered to make them light up, and in the other they’re not. Price-wise there’s a big difference though, but if you ever get a chance to see the manufacturing process and all the work that’s involved you’ll understand why.


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